SMS Imaging Systems Ltd

SMS Imaging Systems

Here is a list of some of the strategies we used to successfully re-market SMS Imaging Systems:

  • Logo and Company ID re-branding - produced a high quality colour logo which gracefully downgrades to black-and-white. Company letterheads, business cards and other stationary were also redesigned.
  • Upgrade Website to use Content Management - their website is now powered by Content Management, allowing for quick and easy page additions and edits - the site is now always kept up-to-date.
  • High quality website theme - a slick, modern look and feel was required for this site to reflect the cutting edge technologies used by this company.
  • Unique Value Propositions clearly stated - in their competitive field, it was necessary to clearly state what is unique about their business. This is the first thing that hits visitors on the home page.
  • Clear and simple navigation - SMS have a large number of aspects to their business which meet a diverse array of clients' requirements. This needed to be presented simply to the visitor, without watering down the variety of specific requirements met by their services.
  • Newsletter subscriptions - clients have the ability to opt-in for an informative industry-specific newsletter. The subscriber database and newsletters are managed from within the Content Management System facilitating centralised subscription management.
  • E-Commerce included - SMS distribute a small but comprehensive range of scanners, backup devices and other archiving hardware which are all available to buy through their website.
  • Concise Search Engine Optimisation - in their competitive field, SEO has been included in every aspect of the design to ensure best placement in the natural search listings.
  • Precisely targeted click-ad management - click-ad promotion has been setup with clearly defined parameters to match their visitors searching trends. This means that fewer clicks are wasted, with the vast majority reaching the target audience at the right place and time.

Thank to our efforts, SMS now experience the visitor rate and conversion they expect and most of their sales leads are now generated through the website.

Link to website: 
http://smsimaging.co.uk
Organisation Background: 

SMS Imaging Systems Ltd is a document management specialist based in Bracknell, Berkshire. Established over twenty years ago, they are one of the market leaders in their field.

Up until recently, their industry had very little competition - this is very specialised work. However, with the increased demand for centralised document management, more and more companies have now started to provide these services.

Marketing and advertising was never something SMS had to look at seriously - in their industry they are a "household name". Prior to our intervention, their website reflected this and did not really attract very many visitors, or convert them once they hit the site. 

Thank to our efforts, SMS now experience the visitor rate and conversion they expect and most of their sales leads are now generated through the website.

For a free, no-obligation quote for your website design, please fill out the form below. We usually respond within the hour.

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