Website Statistics and Analytics

Once your website is live online, some important questions about statistics and analytics will need to be answered:-

• Who is visiting my website?
• In which areas of the country do they live?
• Did my visitors find me through a search engine and if so, which one(s)?
• What search terms did visitors use to find my website?
• Can visitors find what they're looking for on my website?
• How many pages of my website are my visitors actually looking at?
• Which of my website pages never (or hardly ever) get looked at?
• What pages are actively losing my visitors' interest?
• How can I make my website work even harder?

A good understanding of analytics is crucial to discovering how your website's performance could be improved. In an ideal world, visitors should be able to navigate intuitively the words and imagery of your website - your promotions would be displayed on the parts of the screen most likely to be seen, colour and design would help to nurture the emotional and psychological responses you want, navigation bars would be perfectly positioned and informative, and the content would be crisp, clear, and creative.

Your website can have all this and more...

Every single website we develop and install has detailed Analytic tracking built-in, which allows statistics to be viewed in a number of packages including Google Analytics - a market leader and an expert in search and website behaviour. With internal statistics and analytics on all our Content Management System websites, the information you need is always at your fingertips.

Your website's long-term success is, in part, informed by our (and your) growing understanding, experience and knowledge of what drives your web visitors. But before that even begins, your website benefits from our knowledge of a variety of usability studies - we understand colour and shape - we know where your visitors' eyes will fall when they land on a page - and this knowledge will automatically be built into your website.

Your website's content, one of your most crucial web-weapons, can be proofread, edited, and optimised for search engines (SEO) on an ongoing basis and to an exceptionally high quality, ensuring that your website is relevant, highly readable, inspires confidence, and showcases your flair!

Understanding what the analytics and statistics are saying about your website, and translating this into improving your website's performance is an art worth mastering. You know your organisation has a fantastic product. Your visitors want a product just like yours and you know you are the best people to help this person. Your visitors' relationship with your website is key to seeing how you could improve their online experience, and seeing how you could improve their online experience is key to improving your online success.

If you would like NuMedia Advantage to help you understand and improve your website's performance then please do contact us for a no-obligation consultation.